Mitsubishi Motors Xpander Cross: A New Era in Automotive Design

Noriko Hirai's Award-Winning Design Shaping Mitsubishi's Identity

Unveiling the Mitsubishi Motors Xpander Cross, a car brochure design by Noriko Hirai that has bagged the prestigious Silver A' Design Award in 2022. This design is a testament to the evolution of Mitsubishi's identity, showcasing a blend of innovation, aesthetics, and functionality.

The Xpander Cross is a striking representation of Mitsubishi's current identity, characterized by the Dynamic Shield front design. This unique feature sets the design apart from its counterparts, infusing a sense of modernity and strength into the vehicle's overall appearance. The Dynamic Shield is more than just an aesthetic element; it's a symbol of Mitsubishi's commitment to innovation and design excellence.

Adding to the uniqueness of the Xpander Cross is the gloss black tailgate finisher at the rear, under the window. This design element not only enhances the vehicle's aesthetic appeal but also adds to its distinctiveness. The front and rear bumpers are equipped with skid plates, a feature typically found on SUVs, further reinforcing the vehicle's robust and versatile character.

The Xpander Cross's design is not just about aesthetics; it's also about functionality. The skid plates on the front and rear bumpers, for instance, are not just design elements; they also serve a practical purpose, offering additional protection for the vehicle. This blend of form and function is a hallmark of Noriko Hirai's design philosophy, reflecting a deep understanding of the interplay between design and utility.

Noriko Hirai's design prowess has been recognized with the Silver A' Design Award in 2022. This prestigious award is given to designs that demonstrate outstanding expertise and innovation, technical excellence, and artistic skill. The Xpander Cross's award-winning design is a testament to Hirai's creative vision and Mitsubishi's commitment to pushing the boundaries of automotive design.

In conclusion, the Mitsubishi Motors Xpander Cross, designed by Noriko Hirai, is a shining example of the fusion of aesthetics and functionality in automotive design. Its unique features, such as the Dynamic Shield front design and the gloss black tailgate finisher, not only enhance its visual appeal but also serve practical purposes. This design, a Silver A' Design Award winner, is a testament to Mitsubishi's evolving identity and commitment to innovation and design excellence.


Project Details and Credits

Project Designers: Noriko Hirai (Nina)
Image Credits: Noriko Hirai (Nina)
Project Team Members: Noriko Hirai (Nina)
Project Name: Mitsubishi Motors Xpander Cross
Project Client: Noriko Hirai (Nina)


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